Community
Founder updates, the story behind each print, and where every order goes. Real words from the NVUS Hearts family.
What makes a heavyweight hoodie, and how to pick the right size.
Heavyweight is the word on every hoodie this fall, and it does not always mean the same thing. Here is what the weight number on a hoodie tells you, how an oversized hoodie should fit, and how to get the size right the first time, using the Living Proof Hoodie as the example.
Gift ideas for him: a tee and a hat he will actually wear.
Most gifts for him end up in a drawer. A good tee and a good hat do not, because they get worn every week. Here is what NVUS Hearts makes, who each piece suits, and how to get the size right when you are buying for someone else.
How to wash a graphic tee so the print lasts.
A printed tee lasts as long as you let it. Most prints that crack or fade were washed hot, dried hot or ironed. Here is how to wash a graphic tee so the print stays sharp, and how to care for an embroidered hat.
Trucker hat vs snapback: what actually separates them, and which one to pick.
Trucker hat vs snapback is one of the most common questions in hats, and the answer is simpler than most guides make it. Both usually close with a plastic snap at the back. The difference is what the back of the hat is made of. A trucker hat has a mesh back. A snapback has solid fabric all the way around. Everything else follows from that.
The GOE tee: three words, full back print, drawn for this tee alone.
The GOE tee is three words across the full back of a tee, set in heavy lettering, with a heart and brick wall drawn underneath them. It was the first NVUS Hearts design that made people stop and ask about it, and it is still the one that gets pointed at from across a room.
The Living Proof tee: the print, the fit, the colors.
The Living Proof tee is the piece NVUS Hearts started with. A full back print in heavy lettering, with a smaller line set beneath it. Heavyweight cotton, oversized cut, pressed by hand in Boston.
Hand-pressed in Boston. How every piece is made.
Every NVUS Hearts tee is pressed by the founder in Boston, one at a time. No factory, no minimums, no bulk run. Here is what that means for the shirt that lands in the mailbox.
The oversized fit, explained. And how to pick a size.
NVUS Hearts tees are cut oversized: a boxy body, dropped shoulders, a relaxed drape. This is how the fit is meant to sit, and how to choose a size for the look you want.
Why every design lives on the back.
Every NVUS Hearts tee carries its design on the back, printed full width in heavy lettering. The front stays clean. Here is why the brand is built that way.
This is more than streetwear. Here is what that means in practice.
Heavyweight cotton, an oversized cut, a full back print, pressed by hand in Boston, and 10% of every order given away. That is NVUS Hearts in one sentence. This is the longer version.
The first I AM order, three Living Proof tees shipping out, and 28 states.
Kentucky came through this week, and that makes 28 states. The first I AM tee shipped, three Living Proof tees went out the same afternoon, and Keith recorded a one-minute update on the way to the post office.
A message from our founder, Keith.
NVUS Hearts is an official partner of Herren Project. 10% of every order supports Herren Project. Keith explains why in the video above, in his own words.
