Privacy Policy

1. Information We Collect

nvushearts.com is owned and operated by NVUS Hearts Clothing, 106 S Main St, Carver, MA 02330 (“NVUS Hearts,” “we,” “us”). At NVUS Hearts, we collect information that you provide directly to us when you:

• Create an account or make a purchase
• Subscribe to our newsletter or marketing communications
• Contact us for customer support
• Participate in surveys, contests, or promotions
• Interact with our social media accounts

This information may include your name, email address, shipping address, billing address, phone number, payment information, and any other information you choose to provide.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Communicate with you about your orders, products, and services
• Send you marketing communications (with your consent)
• Improve our website, products, and customer service
• Detect and prevent fraud or abuse
• Comply with legal obligations

3. Information Sharing

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party companies that help us operate our business (e.g., Shopify, shipping carriers, payment processors)
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, sale, or acquisition

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, measure marketing performance, and understand where our visitors come from. The specific tools we use are:

• Meta Pixel & Conversions API: We use the Meta Pixel and the server-side Meta Conversions API (sent from our own server and through our Shopify integration) to measure the effectiveness of advertising on Facebook and Instagram, optimize ad delivery, and build audiences for future ads. These tools may collect information such as the pages you visit, products you view, and actions you take on our site (for example, adding to cart or completing a purchase).
• Google Analytics 4 (GA4): We use GA4 to understand site traffic patterns and improve our content and product experience. GA4 may collect information such as pages visited, referring sources, device type, and approximate location.
• Shopify: Our checkout is powered by Shopify, which sets cookies necessary for cart, checkout, and fraud prevention.

You can control cookies through your browser settings. To opt out of personalized advertising on Facebook and Instagram, visit your Meta Ads Preferences. To opt out of Google Analytics, you can install the Google Analytics Opt-out Browser Add-on.

We also send these events from our own server through the Meta Conversions API. Before any contact detail is sent, it is converted into a one-way hash (SHA-256). You can opt out of interest-based advertising from participating companies at aboutads.info/choices (United States) and youronlinechoices.eu (European Union), and you can manage how Meta uses this data in your Meta Ads Preferences.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

You have the right to:

• Access, update, or delete your personal information
• Opt-out of marketing communications
• Request a copy of your data
• Object to processing of your data

To exercise these rights, contact us at support@nvushearts.com

7. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date.

9. Contact Us

If you have questions about this Privacy Policy, please contact us:

• Email: info@nvushearts.com
• Support: support@nvushearts.com