NVUS Hearts is an official partner of Herren Project. 10% of every order supports recovery and prevention of substance use disorder through Herren Project. Keith explains why in the video above, in his own words.
Why Herren Project
Some announcements are just news. This one is a receipt. NVUS Hearts, say it envious, was built by a founder who knows the weight of a second chance. When it came time to put the brand's money where its mission has always been, there was no list to scroll. Keith went to the people already doing the work: Herren Project.
Chris Herren did not build Herren Project off a highlight reel. He built it off a comeback. It is a national nonprofit that provides free recovery and prevention resources. That is the whole reason this fits. NVUS Hearts is not a clothing company that bolted on a charity for optics. It is a brand that started on the other side of a bottom, standing beside an organization that started the same way.
What the 10% does
It is a standing line in the budget, not a pledge. The percentage turns into recovery housing, prevention resources in schools, and support for people reaching out for the first time. Every order on the map carries a piece of that.
How it works at checkout
Nothing to add, nothing to opt into. Every order counts, every product, every size. The running total and where it has gone are on the Giving page.
Wearing NVUS Hearts was always a statement. Now it is also a contribution. Watch the founder say it himself above, then see exactly where the 10% lands.
