Heavyweight cotton, an oversized cut, a full back print, pressed by hand in Boston, and 10% of every order given away. That is NVUS Hearts in one sentence. This is the longer version.
Heavyweight, not heavy
Every tee is 100% cotton and heavyweight. The weight is what gives the tee its drape and keeps the print flat. It is pre-shrunk, so the fit on day one is the fit after the wash. It is not stiff. It breaks in the way a good tee should.
The oversized cut
The silhouette is boxy with dropped shoulders, so it wears looser than a standard-fit tee at the same size. Measurements for every size are on the size guide.
The full back print
Every design lives on the back, shoulder to shoulder, in heavy lettering that reads from across a street. Five tee designs so far: Living Proof, God Over Everything, I AM, Dept of Christ and Trust In God. The collection has all five.
Pressed in Boston
There is no factory. Keith put together a spot to work in his basement in 2024 and still presses every order himself. The brand started with five dollars and a folding table at a street fair. The story is on the About page.
The mission
10% of every order supports recovery and prevention of substance use disorder through Herren Project. It is written into the budget, not added at checkout. Where it goes is on the Giving page.
Most brands start with a logo. This one started with a man who did not think he would see thirty. Two years later the pieces are worn in 28 states.
