NVUS Hearts is a Christian streetwear brand built by a founder on the other side of his own bottom, and every so often that founder picks up his phone on the way to the post office and tells you exactly where things stand. This is one of those. Keith recorded it between packing orders, no script and no set, and it runs just over a minute. Watch it above, then read what actually happened this week.
The headline is a first. The I AM John 14:6 T-shirt shipped for the very first time, and Keith says out loud what he thinks of that piece: this is one he is proud of. The print runs across the back in white and red. I am the way and the truth and the life. Three Living Proof T-shirts went out the same afternoon, two of them to one buyer in Florida who ordered the same shirt in two sizes, one for him and one for his girl. That is what faith based clothing looks like when it is working. Not a trend purchase. A shared one.
Then Kentucky came through, and that makes 28 states. Every pin on that map started as somebody deciding that what they put on in the morning should say something. Christian clothing with a mission is not a category on a shelf, it is a choice made one order at a time, and people in 28 states have now made it. The pieces are heavyweight, founder-printed by hand in Boston, and built for the rebuilt.
If you would rather shake his hand than read about him, August 8 is the Sober Bash in Revere, Massachusetts. Third annual, run by Mario's Mission. Keith will be there with the collection, and buying at the table means no shipping to pay. Recovery communities show up for each other in rooms like that one. This brand was born in one.
Here is the part that never moves. 10% of every order supports recovery and prevention of substance use disorder through Herren Project. Chris Herren built that organization out of his own comeback, the same road NVUS Hearts was built on, which is why the partnership fits instead of decorating. Wear the I AM John 14:6 tee, the Living Proof of God's Grace tee, or anything else in the collection, and the shirt on your back quietly carries somebody else further down that road. Built for the rebuilt.
