Kentucky came through this week, and that makes 28 states. The first I AM John 14:6 tee shipped, three Living Proof tees went out the same afternoon, and Keith recorded a one-minute update on the way to the post office.
The update
NVUS Hearts is a streetwear brand built by its founder, and every so often he picks up his phone between packing orders and says where things stand. No script, no set. This is one of those. Watch it above, then read what happened this week.
A first for I AM
The I AM John 14:6 tee shipped for the first time. Keith says out loud on the video that this is a piece he is proud of. The print runs across the back in white and red: I AM, with THE WAY, THE TRUTH, THE LIFE beneath it and the reference under that. A small I AM sits on the chest.
Three Living Proof tees went out the same afternoon. Two of them went to one buyer in Florida who ordered the same shirt in two sizes, one for him and one for his girl. A shared order, not a trend purchase. That is what the brand looks like when it is working.
28 states
Every pin on the map started as one person deciding that what they put on in the morning should say something. The pieces are heavyweight cotton, pressed by hand in Boston, and built for the rebuilt. Twenty-eight states have now made that choice, one order at a time.
Where the order goes
10% of every order supports recovery and prevention of substance use disorder through Herren Project. Chris Herren built that organization out of his own comeback, which is why the partnership fits. Every I AM tee, Living Proof tee, or any other piece in the collection carries somebody else a little further down that road.
