On the street
We showed the shirt to strangers in Boston.
No script, no actors. Keith walked up to people who had never heard of the brand and asked what they thought.
In their own words
What people actually say about it
Two things come up again and again. The first is the fit. Buyers say the tee and the hat fit right the first time.
The second is what happens in public. The Living Proof print is large enough to read across a room, so people get asked about it. One customer put it better than any line we could write: it gets conversations started. That is the part nobody expects when they order.
Every piece is designed and hand-pressed in Boston by the founder, one at a time. That is why the drops are small and why sizes run out.
10% of every order supports Herren Project.


